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Internationally Recognized Timeshare Veteran Joins Leading Hospitality Company

Las Vegas, NV (PRWEB) November 28, 2007 -- Diamond Resorts International® (DRI) has announced the recent appointment of vacation ownership veteran Simon Crawford-Welch, Ph.D., RRP, to the position of president and chief operating officer responsible for global operations.

Crawford-Welch has held several executive positions in international sales, marketing and operations in all aspects of the leisure industry and has over 20 years of experience in the vacation ownership industry. He holds a doctorate degree with an emphasis in hospitality marketing and strategic management and is the author of dozens of articles and a textbook on the subjects of marketing and strategic management.

In his new position, Crawford-Welch will guide DRI team members worldwide toward the vision of becoming a unified and customer-centric hospitality brand. "Simon is the perfect candidate to lead our company," says Stephen J. Cloobeck, Chairman and CEO of Diamond Resorts International®. "His experience, integrity, professionalism and honesty are invaluable to building Diamond Resorts International® as the global leader in the vacation ownership industry."

The American Resort Development Associations (ARDA)--where he served on the Board of Directors and the Association's Executive Committee--has recognized Crawford-Welch for his achievements in the industry. "Simon has a rich history in leadership roles at ARDA, and he has played a valuable role in timeshare becoming a viable and valuable consumer product," says Howard C. Nusbaum, ARDA's president and CEO. "His experience, expertise, and commitment to the ethical sales and marketing of timeshare make him an outstanding addition to the team at Diamond Resorts International®."

Crawford-Welch's vision for the company is equally ambitious. "I'm excited to join such an innovative organization," he says. "We're in the process of revolutionizing the company, building an organization based on transparency, responsibility, accountability and our customers' needs. By effectively delivering on our brand promise of simplicity, choice and comfort to our more than 360,000 members, Diamond Resorts International® will become the envy of our industry."

Diamond Resorts International®, based in Las Vegas, Nev., is one of the largest vacation ownership companies in the world with nearly 100 branded and affiliated resorts throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean and Europe. Offering simplicity, choice and comfort to its more than 360,000 owners through the branded-service of more than 5,000 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences.

For more information, please visit www.DiamondResorts.com

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