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Mark Simpson to Lead UK and Europe Roll Out of Maxymiser Web Site Optimization

London, Greater London (PRWeb) March 4, 2007 -- Maxymiser, developers of the first successful European-centered website content optimization suite, has appointed Mark Simpson as Director to commercially manage its expansion in the UK and Europe.

Mark joins Maxymiser from Travelport where he ran Business Development and Search Marketing teams for OctopusTravel. Prior to this Mark was Senior Business Development Manager at Hitwise, helping to grow the UK start-up.

"Maxymiser are delighted to welcome Mark Simpson in place as Director." says company MD Bill Dobbie. "We've tracked Mark's rising star in the internet sector over many years and his wealth of experience from previous roles make him the ideal appointment to lead Maxymiser's phased roll-out in the UK and European markets."

Maxymiser's newly developed system is already delivering successful optimization and performance results on websites for clients across the travel, retail, finance, dating and FMCG markets establishing the UK company as a premier performer for these formats. Mark Simpson says he is looking forward to the challenge of establishing the Maxymiser brand across Europe, he says:

"I am thrilled to be working with Maxymiser. The improvements we have shown on the websites we have worked with are compelling and to date Maxymiser has improved the conversion performance of every website where it has been applied. We recently showed DatingBridge a 195% increase in their conversion rates from visitors to customers. This increase will allow them more marketing budget to drive more traffic and revenue to the site so there is a two fold increase available to them."

Maxymiser takes the guesswork out of website design and moves it to a more sophisticated measurable approach which produces breakthrough intelligence for people who want to make the most of every visitor to their website.

"Already we have customers in the UK which have seen the commercial impact on conversion rates through using Maxymiser. Such is the ease of use and efficiency of Maxymiser that once clients apply our solution to their marketing model they will never be satisfied in designing websites based on any other analysis again" says Mark Simpson.

Maxymiser's applications improve the success of online businesses by optimizing those features of websites that have the greatest impact on key metrics. Taking the guesswork out of web page design, Maxymiser uses sophisticated testing to ensure that the decisions taken as to site content, landing pages, forms, product placement and pricing are based on real results, thereby significantly reducing wastage and substantially improving return on online investment.

Editor's Notes
Maxymiser optimizes the effectiveness of any Web site's content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so. As a result website owners can refine and finesse content and design offers time and time again to capitalize on strong performing features and remove the weak.

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